crisis communications

If you work in PR, you know Those Days. When the phone calls and the e-mails keep coming and you fill up sheet after sheet of yellow lined paper taking notes on what everyone needs. When there are questions, so many questions, and you really want to help, but you honestly don't know the all of the answers. When you are afraid to show too much emotion and just as afraid not to show enough. When all you think about is: Please, don't let me say the wrong thing.

And then you go home and put on your pajamas and watch videos of cats gnawing on corn. Because sometimes, this is the only thing that makes perfect sense.