I spent all day today sending out information about the new sales and marketing alliance between Clos Du Val and all of its sister brands. I've been working on launching this "entity" (is that business jargon or what?) for months now -- writing and re-writing press materials, putting the staff through media training, scheduling interviews for our spokespeople, freaking out, etc. Seriously, this project took over my life.
Unfortunately, all anyone is interested in is our naked vineyard manager. He posed in nothing but a cowboy hat, boots and a strategically placed apron for the Napa Uncovered calendar.
And now everyone wants to talk to him. Today, he got phonecalls from everyone, from Spectator to local papers to even someone from the British press.
Meanwhile, I'm practically begging people to write about the global alliance.
(By the way, the fabulous artwork you see today is Todd's pen-and-ink drawing entitled "Naked Man Pen." See if you can find the one truly naked man in the picture.)
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